Tarte’s April Fool’s Joke May Have Backfired on Them
April 1st is a day where you have to question everything and anything that you see online that day.
One thing that people did not think about was the fact that the announcement of a new makeup palette by Tarte might be a fake palette. As it turns out, it was a prank. The eyeshadow palette was named “Icy betch.” This eyeshadow palette included shades of blue, silver, and green. Even though this was meant to just be a joke, many took to Twitter to say how much they actually want this to become a reality.
….this is the most interesting tarte palette I’ve ever seen and it was their “April fools joke”….I’m deceased https://t.co/2FDMWAp9GO
— gayley williams (@lanipastrami) April 2, 2018
Can this be a reverse April fools where they say just kidding tonight and actually release this palette 😍😩 I need
— Erica Modlin🏳️🌈 (@ericamodlin_) April 1, 2018
ik this a joke but pls come out with these shades in a palette
— lil shivi on the prairie 🌾 (@shivanidotcom) April 1, 2018
Maybe with all of this positive feedback, Tarte will make this announcement again with a real palette.
