Lacoste Replaces Their Iconic Crocodile with Endangered Species
We have all seen the crocodiles on pastel polos, well now there is more to see.
In an effort to direct the conversation towards wildlife protection efforts, the famed clothing brand Lacoste has partnered with the International Union of Conservation of Nature to replace its well-known logo with the silhouettes of ten other animals.
The logo has left the polo! @Lacoste’s famous croc makes way to help save some of the world’s most threatened species https://t.co/GhilpuOmPS @SpeciesSavers @IUCNRedList #LacosteSaveOurSpecies pic.twitter.com/tYT8EnoDwh
— IUCN (@IUCN) March 1, 2018
In this Save Our Species collection, the company has produced polos in accordance with the number of these endangered species. For instance, to correspond with the 30 living Vaquitas, or Gulf of California porpoises, there will be 30 polos produced with its tailored logo. By purchasing a polo, one is helping contribute to IUCN and Lacoste in fighting in a global effort to conserve wildlife.
The ten species will include: The Vaquita (30), The Burmese Roofed Turtle (40), The Northern Sportive Lemur (50), The Javan Rhino (67), The Cao-vit Gibbon, The Kakapo (157), The California Condor (231), The Saola (250), The Sumatran Tiger (350), and The Anegada Ground Iguana (450).