Nikki Reed Partners with Bayou with Love X Dell for Jewelry Line
The actress created The Circular Collection by Bayou with Love and Dell using gold from reprocessed electronic materials.
After learning that Americans throw away millions of dollars a year in gold and silver from old cell phones, Reed became fascinated by the idea of utilizing sustainable design principles in the fashion industry.
Her jewelry line is not only trendy and fashionable, but it is ethical and sustainable. According to a recent post on the company’s Instagram account, “Many people don’t realize that only 12.5% of electronics are responsibly recycled globally. The rest end up in landfills. Those gadgets contain valuable resources that can be recycled and upcycled, and Dell and their partners have a process for extracting gold in the U.S. that is 99% more environmentally friendly than extracting from the earth. Not to mention the ethical benefits by avoiding the harsh labor conditions where gold is so often mined. We all should be thinking “circular” in our approach to design. It’s simply a better way to exist and we are proving that.”
We certainly agree, and can’t wait to pick out some new rings from this collection.
Hi guys! I am a junior at the University of Pittsburgh majoring in English Writing with certificates in Public and Professional Writing and Digital Media. On campus, I am involved in Her Campus, The Pitt News, and Delta Phi Epsilon.
