H&M Accused of Racist Clothing Campaign Results in The Weeknd + G-Eazy Dropping Partnership

RCA

H&M has caused the latest uproar concerning their recent clothing ad campaign.

H&M has a new ad campaign for their kids’ clothing line. The picture that has caused uproar was a little kid wearing a hoodie with the writing, “Coolest monkey in the jungle.”

This offended a lot of people because the kid they decided to wear the hoodie for the ad was black. There were a lot of people responding saying that the company should have known better and they could have had any other kid wear it for the ad, but they chose him.

The ad picture has since been taken down because of the uproar. Some people are saying the only reason it is racist is because they made it, and it could have been harmless. Others say that it is 2018 and at this point, people should know better.

Because of this controversy, music artists like The Weeknd and G-Eazy have decided to drop partnership and future business endeavors with the clothing brand.

Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end. Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can’t allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

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H&M has also issued an apology for the incident stating that they will review their internal routines and that they believe in diversity and inclusion in all that they do.