David Beckham Has Partnered With L’Oréal Luxe
David Beckham, most popular for being a star soccer player, has partnered with L’Oréal Luxe to create a men’s line.
Beckham’s men’s care line is called “House 99 by David Beckham” and will be sold in Ulta stores exclusively launching on March 24th, 2017.
The name of his brand has many meanings. For example, the 99 comes from 1999 which is the year that him and his wife, Victoria, got married and “house” refers to the community of “grooming aficionados” that Beckham is trying to build.
Beckham is following in his wife’s footsteps. Victoria Beckham released a makeup line with Estée Lauder in September of 2016. Victoria and David have been known in the Hollywood eye as a “power couple” and now the release of both of their brands has made them even more of a goal couple in the beauty industry.
