CELEBRITY

Diddy Is ‘Perfectly Smooth’ in Curling

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What better way to introduce a vodka line than this?

In reference to his partnership with Ciroc Vodka, Diddy tries his hand at the sport of curling to tie into the similarity of smoothness. In the video, Diddy is concentrated as he slides directly forward, releasing the rock from his grasp as two players fight to the finish.

Be clear!! @Ciroc has been the smoothest! It’s a part of our DNA!! Watch this!!

A post shared by Diddy (@diddy) on

With the slogan reading “Perfectly Smooth,” Diddy gives the right approach to an interesting ad. Though the fans seem to have mixed emotions regarding the ad:

 

No matter the reviews, Diddy continues to strive as one of the most successful entrepreneurs in Hip-Hop.