Addition Elle, Jordyn Woods, Ashley Graham + more at NYFW


Addition Elle, the Montreal-based fashion brand debuted their Fall Holiday 2017 runway show at New York Fashion Week, today, in Gallery 3 at Skylight Clarkson Square. This marks the brand’s first monumental show in partnership with IMG and NYFW: The Shows. Notable Attendees at the show included: Andrew Fitzsimons, Amanda Stephen, Britney Young, Danielle Brooks, Danika Brysha, Fern Mallis, Gabourey Sidibe, India de Beaufort, Iris Mittenaere, Ivan Bart, Jordan Foster, Kara McCullough, Mary Lambert, Mia King, Saycon Sengbloh and Stephan Gan.


The brand unveiled the latest offerings from top model power house Ashley Graham’s eponymous lingerie lines, Purple Rain and Ritz, alongside social starlet and model, Jordyn Wood’s Love & Legend RTW capsule collection and Addition Elle’s Holiday 17’ mainline. The shoes for the show were custom made for each model by Shoes of Prey, further solidifying that style should never be limited by size. Championing runway inclusivity and fashion democracy, Addition Elle also opened the doors to their first New York City pop up shop today, offering looks straight from their runway show as part of a “see now, buy now” retail model. Consumers can shop the looks offered at today’s show along with Addition Elle’s private label brands. The weeklong pop up shop features an exciting line up of events including a meet and greet with Ashley Graham on Tuesday, a chance to meet Jordyn Woods on Wednesday, bra fittings with an Addition Elle fit expert on Thursday (complete with onsite babysitting services provided by Nanny League) and a beauty bar provided by GlamSquad this Friday and Saturday.

Keep scrolling to see all of the looks and be sure to follow them @additionelle.



Hair & Make-up: AVEDA
Nails: GlamSquad
Shoes: Shoes of Prey
Music: Kris Bones
Styling: Cary Tauben
Venue: Gallery 3 at Skylight Clarkson Square, 558 Washington Street, New York, New York

Image credit: Getty Photography, Frazer Harrison