The Drugstore Mascara You Need Right Now

Lashes in search for some loving? Look no further than this new mascara from the drugstore.

L’Oréal Paris released their Lash Paradise Washable Mascara late summer 2017, and it’s already a hit. The new mascara delivers voluminous, long lashes without smudging or clumping up.

Its new release is continuing to gain popularity in the beauty community. Some are even calling it the perfect dupe to Too Faced’s Better Than Sex Mascara, which first launched in 2016. With a similar wand and packaging, many claim Lash Paradise delivers better results. The best part of it all? It comes at half the price than Better Than Sex.

The mascara comes in three colors: black brown, black, and blackest black. It gives the perfect dramatic-lash effect with its build-able formula. With the product gaining fast popularity, we might even see a waterproof version next. L’Oréal has not confirmed any new launches of the mascara. The product retails for $8.99 at Target, but prices may vary.

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Photo/Instagram: @lorealmakeup

Twitter: @LOrealParisUSA