Colgate’s Environmental Awareness
Taking care of the environment is no joke.
Even Colgate, a brand associated with water consumption while using it, is taking a stand. In a sponsored Instagram story, Colgate posted a video of running water with upside down words over top. At first, this seems confusing until you rotate your phone. The photo says, “Turning is all it takes to close the faucet.” The ad then goes on to say that simply turning your sink off while you brush can save around 4 gallons of water. Little actions can make a big difference!
Instagram/Photo: @opticwhite
Twitter: @colgate
