Can the beauty industry evolve? Latino is a person not a lipstick.

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Rimmel London, owned by Coty, has a color of lipstick called Latino. We don’t think this needs much explanation on how this could be offending to Latin people around the world. Most of the lipsticks are named simple and fun names. Upon research, this was first brought up by Latina Magazine in 2014, with an article that didn’t see much traction. Brands like Colourpop in the Fall of 2016, came under fire for naming their darker shades of lipstick derogatory names like Dume, Easy Peasy, Yikes, and Typo. The beauty industry has evolved but there is room for improvement. During think tank creative meetings, it is important to have people of color employed to give diversity to brands and to “check” ideas when they can be offensive.

Users tweeted to @CotyUKPR today, that they were unhappy with the response they received.

With all of the comments below, it’s strange that the lipstick is still on sale at Ulta and Walgreens to name a few. Hopefully brands can clean sweep their collections and choose names that are befitting to all and not offensive.  Women of color make up a large portion of beauty industry sales, but have been a vastly overlooked demographic.

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