BARBIE AND FIFTH HARMONY KICK-OFF A MULTI-TIERED PARTNERSHIP IN 2014
Inspired by the Barbie brand tagline, “With Barbie, Anything is Possible™,” the world’s most popular doll is debuting a new brand anthem to kick off 2014. Serving as a positive, empowering beacon for girls around the world, the high-energy, catchy pop song will be voiced by all-girl group and music sensation Fifth Harmony. The partnership with Epic Records / SYCO recording artists Fifth Harmony includes today’s global debut of the lyric music video on Barbie.com, followed by the launch of a music video and a Fifth Harmony Barbie doll collaboration.
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“Barbie continues to inspire girls to dream big in 2014 with a new rally cry that celebrates girls and everything in their imaginative dream world,” said Lori Pantel, Vice President, Global Marketing for Barbie. “As a group of five girls living out their own dreams, Fifth Harmony represents the fun, diverse, aspirational voice that both Barbie and the new anthem are all about– truly showing girls around the world that anything is possible.”
